Have your ppc marketing optimized, managed, tracked and reported by a professional company who understands the ins and outs of search engine marketing.  Doing ppc on your own will most likely lead to spending thousands of wasted dollars without even knowing you are doing so until a professional points it out.

You should also know how many calls, website form submissions, sales revenue (if ecommerce) and so on you are getting. Our tracking system enables us to do all of this! Our monthly reports you get will show just that and other pertinent account data so your account can continue to be optimized.

Setup / optimization:

  • Keyword research
  • Negative keywords
  • Campaign / Adgroup organization
  • Expanded text ads
  • Ad extensions
  • Bidding strategy
  • Mobile bid adjustments
  • Remarketing
  • RLSA
  • Keyword match types
  • Advertising networks
  • Location targeting
  • Ad delivery method
  • Budget determination
  • Ad scheduling
  • Conversion tracking
  • Google Analytics

Management:

  • Search term reports to gauge relevancy of traffic
  • Change bids
  • Change ads
  • Change keyword match types
  • Add keywords
  • Pause keywords
  • Add campaigns
  • Pause campaigns
  • Add adgroups
  • Pause adgroups
  • Monitor CTR
  • Monitor ad rank
  • Monitor cost per click
  • Track website lead conversions
  • Track website lead phone calls
  • Tracking website sales (if ecommerce)
  • Monitor conversion rates
  • Monitor cost per lead
  • Monitor cost of sale (if ecommerce)
  • Provide monthly report
  • Client Mettings to review account(s)
  • Complete customer service