YouTube is the 2nd largest search engine in the world and uses video instead of text search results. YouTube’s marketing consists of TrueView Instream Videos, In-Search Videos and In-Display Videos. Google owns YouTube and campaigns are actually setup and managed within Google Adwords. Marketing on YouTube is a great way to brand your business, product or service, draw traffic to your YouTube channel and even to get traffic to your website. Videos for marketing are typically 15, 30 or 60 seconds long however, they can be longer if Client chooses. One of the great features of YouTube is that you do not pay per click. You only pay the cost per view which occurs when one watches your video for at least 30 seconds.